导读荐语
鲍勃·罗德和雷·维勒兹来自睿域营销公司(Razorfish,一家前沿的全媒体广告商),他们清晰地描绘了当下市场营销手段与IT技术相互碰撞所产生的影响,解释了商业变革所引发的机遇与挑战。睿域营销曾多次引领时下的技术媒体浪潮,并从中获益。两位作者只讨论正在发生的变化,不预测未来的趋势,因此本书虽不具有前瞻性,但其观点仍极富价值。getAbstract把他们对复杂现状的敏锐观察推荐给两类读者:一类是想更好地理解当下商业世界的人士;另一类是追求革新的市场人员和企业信息的传播者。
浓缩书
关于作者
鲍勃·罗德(Bob Lord)是睿域营销的全球首席执行官,活跃于TED 社区。雷·维勒兹(Ray Velez)是研究软件生命周期的专家,出任睿域营销的全球首席技术官。
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