导读荐语
不论你是律师、政治家还是发明家,在职业生涯的某个时刻,你不得不推销自己的观点,也就是说服别人接受你的观点。在本书中,公关顾问约翰·A·戴利会教给你杰出的推销员所使用的策略,包括展示观点的基本技巧、建立广泛同盟的重要性以及会议上的出色表现所带来的影响力。戴利在每一个步骤都提供了图表和详细列表,循序渐进地给你进行指导。本书不厌其烦地对某些内容反复阐述,频繁涉及该领域内的一些常识,但依然不失为一本睿智、实用的佳作。getAbstract将本书推荐给所有想要推销自己观点的读者,以助你一臂之力。
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关于作者
约翰·A·戴利(John A· Daly)公关顾问,现任教于德克萨斯大学-奥斯汀分校。
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