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导读荐语
人们每时每刻都在面对变化：新的手机、新的软件、新的平台等等。很多时候，变化本身不是问题，但大脑的反应会导致人们产生抵触情绪，从而妨碍变革。行为经济学家梅琳娜·帕尔默（Melina Palmer）从新颖的视角解释了人们抗拒变化的原因，并通过有趣的故事来阐明结论并给出建议。这是一本通俗易懂、可操作性强的指南，能帮助你更聪明地适应变化、推动变革。
浓缩书
关于作者
梅琳娜·帕尔默（Melina Palmer）是一位行为经济学家。她是 The Brainy Business 的首席执行官，在全球各地提供行为经济学培训和咨询。她还在德克萨斯农工大学（Texas A&M University）人类行为实验室任教。
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