导读荐语
很多公司的产品团队困于内部业务,甚少有创新的空间去满足客户需求。这些公司往往不把技术和创造性思维视为增长工具或公司文化的核心。在这本指南中,产品开发专家马蒂·卡根(Marty Cagan)和克里斯·琼斯(Chris Jones)解释了为什么领导者应重新考虑产品团队的角色,并授权他们解决客户问题。他们提供了有用的策略帮助产品团队招聘顶尖人才,让每一位成员与产品战略保持一致,并发挥团队的最大潜能。
浓缩书
关于作者
马蒂·卡根(Marty Cagan)是硅谷产品集团(Silicon Valley Product Group)的创始人。克里斯·琼斯(Chris Jones)有25年的产品开发经验。
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