导读荐语
许多营销人员试图用点击诱饵和干扰用户的付费广告来劫持或窃取受众的注意力。然而,正如营销专家史蒂夫·普拉特(Steve Pratt)解释的那样,这些技巧非但无法赢得潜在客户的信任,反而很可能惹恼甚至激怒他们,最终损害品牌的利益。现在,让我们来一起了解一下那些着眼未来的公司,看看他们如何凭借新颖、出奇的内容脱颖而出,成功赢得了受众,把那些宁愿付费也不愿看广告的人变成拥趸。本书文笔引人入胜、风格不拘一格。读过之后,它将激励你的团队转变思维模式,制定更卓越的营销策略。
浓缩书
关于作者
史蒂夫·普拉特(Steve Pratt)是 The Creativity Business 公司的创始人。该公司专攻差异化内容,帮助企业赢得注意力。他同时也是品牌播客代理机构 Pacific Content 的联合创始人。
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