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量子跃迁
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量子跃迁

不是数字转型,而是业务转型

Oscar Cardenas y Javier García, 2021 更多详情

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关键特征

  • 实用性
  • 概览
  • 重要性

导读荐语

想让企业生存下来,可能需要数字转型,但想要蓬勃发展,更重要的还是要进行业务转型。事实上,那些成功实现了数字转型的公司,一定会确保其商业模式与所使用的技术同步发展。奥斯卡·卡尔德纳斯和哈维尔·亚力克西斯·加西亚是来自哥伦比亚的业务开发者,在本书中,他们将以简洁、乐观的方式教你如何实现“量子跃迁”:利用新技术使你的业务保持参与度和盈利性——并最终赋予它为人类服务的更深层次的使命感。

浓缩书

一颗陨石也可能摧毁你的公司,即便这种概率很小。

新冠疫情和气候变化等因素在迅速改变着企业界。很多守旧的公司却坚持着传统的模式,因此在突如其来的灾难面前无声地死去。事实上,数字经济的崛起已经导致了52%的财富500强公司破产、被收购或停业。

今天的公司面临着全球性的、跨行业的竞争。拉美的数据中心以往有20%的年增长,但近来很多客户选择了更快、更便宜的国际云服务。为了应对这种情况,西班牙电信(Telefónica)的首席执行官阿尔瓦莱兹(José María Álvarez-Pallete)决定将公司从拉美撤出,欲在增长潜力更大的欧洲站稳脚跟。

当企业着眼于自己的存在理由时,就能在逆境中找到力量。

有弹性的企业能够专注于目标,从而适应未来、实现转变。微软公司一开始的目标是让电脑走入每家每户,而当它将企业宗旨转变为帮助个人与企业获得成功之后,才真正跻身于业内三强。你可以通过以下两个问题来发现自己公司的价值:

  1. 你为什么在这儿?
  2. 你为什么而存在?

关于作者

奥斯卡·卡尔德纳斯(Oscar Cárdenas)和哈维尔·亚力克西斯·加西亚(Javier Alexis García)是来自哥伦比亚的企业咨询师兼业务开发者,他们开发的量子方法能够为企业的数字化与业务转型提供很好的指导。


恭喜你又学完了一篇干货!复述、评论及做笔记是对知识最大的致敬↓

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