导读荐语
一项针对750个破产案例的为期25年的研究指出,糟糕的战略是企业破产的首要原因。尽管战略很重要,但是大多数企业却没有给予战略应有的关注和重视。战略专家里奇·霍沃斯在本书中指出,成功的企业都是讲究战略的。本书信息翔实、观点实用而且言简意赅,作者在书中阐述了战略和成功之间的关系,并且告诉了管理者如何进行战略性的思考。getAbstract向分析企业战略的CEO、高管、企业家和投资人推荐这本力作,你可以从中学会如何将战略贯穿于公司业务的方方面面。
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关于作者
里奇·霍沃斯(Rich Horwath)担任过首席战略官和战略教授,现任战略思考研究所的CEO。他经常就战略思考问题发表演讲,并出版了六本著作。
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