Communications consultant Joseph McCormack presents valuable tips on how to convey information leanly and meanly. Philosopher Friedrich Nietzsche wrote: “It is my ambition to say in 10 sentences what others say in a whole book.” Or take an almost perfect example of a telling message that is “short, sweet and to the point”: champion boxer Muhammad Ali’s short-short poem, “Me? We.” Amid today’s information overload, lean messaging is essential if you want people to get your point. getAbstract recommends McCormack’s manual to anyone seeking to communicate concisely and clearly.
About the Author
Joseph McCormack is founder of the BRIEF Lab and consults with executives on how to disseminate their messages.
Comment on this summary
11 months agoNice..
6 years agoPerfect. Thank you.
Just a note: that poem by Muhammad Ali was "Me / We," not "Me / Whee!"
6 years agoDear Mr. Bannett -Thanks for the heads-up on Muhammad Ali's poem. We've fixed it now. Glad you enjoyed the abstract.
Senior Managing Editor, getAbstract
6 years agoVery useful... I particularly liked the 7 sins of brevity. I also shared the lessons with my team. Given our normal rush of actitivities these concepts become paramount for effectiveness & persuasion.
In our Journal
2 years ago
The Top Skill Remote Workers Need
In a remote work environment, one skill becomes particularly important: Writing. As a remote worker, you will likely find yourself writing more than ever before. Instead of stopping by your co-worker’s desk to offer a quick update, you will now have to communicate in a written format. How you come across in writing matters. Without […]