Summary of 4 Ways to Build a Human Company in the Age of Machines

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4 Ways to Build a Human Company in the Age of Machines summary
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As machines steadily replace humans in the workforce, “business romantic” Tim Leberecht outlines four principles for maintaining workplace humanity and fostering organizational beauty. These uniquely human qualities will save organizations from the tyranny of profits and efficiency. getAbstract believes the beauty and simplicity of Leberecht’s ideology have the power to shape tomorrow’s organizations.

About the Speaker

Self-professed “business romantic” Tim Leberecht heads Leberecht & Partners, a strategy consultancy.



Software and machines are usurping human labor. As the “second Machine Age” unfolds, the only work that will remain for humans is that which is beautiful. Thus, organizations must learn to “create beauty.” Four guidelines can infuse beauty into the workplace:

  1. “Do the unnecessary” – The CEO of Chobani, a yogurt manufacturer, surprised his employees one day when he unexpectedly gave company stock to all 2,000 of his staff members. This gesture was beautiful as it was unforeseen and unnecessary. By contrast, when an IT company planned to merge with a small design firm, the merger team ordered 10,000 balloons in the new brand’s color – ...

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