Raw data itself means little, explains communications industry expert Hans-Wilhelm Eckert. But modern-day oracles know how to interpret data, using it to create powerful narratives that influence human behavior and entire economies. People have been telling stories for millennia, he says; nowadays, they do so with the aid of machines, ushering in complex new opportunities and challenges for storytellers. Gain insights into a range of related topics, such as how to design data visualizations and ways to mitigate bias, while enhancing your understanding of the role Big Data plays in storytelling today.
About the Author
Hans-Wilhelm Eckert is owner of the consultancy group Momentum Communication and works as a press officer, journalist, consultant, and marketing and investor relations manager.
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4 weeks ago
“Many People Get Data Storytelling Wrong.”
How do you turn dry data into compelling stories? And what do you need to pay attention to in order to find the common thread in your pile of figures? Storytelling expert Hans-Wilhelm Eckert explains. Mr. Eckert, the topic of data storytelling is discussed in many companies these days. Why is that? Hans-Wilhelm Eckert: In […]