Summary of 5 Consumer Trends for 2017

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5 Consumer Trends for 2017 summary
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Do you know what your customers will expect – and desire – most in 2017? In this enlightening report, TrendWatching – a global firm that tracks worldwide consumer trends and related business opportunities – offers valuable insights to help you understand and capitalize on the innovations shaping five growing consumer arenas. In addition to offering analysis and practical examples of these innovations in action, TrendWatching reveals how these specific trends fit within larger shifts taking place in the consumer marketplace. getAbstract recommends this report to businesses looking to leverage the latest trends for brand betterment.

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TrendWatching is a global trend-spotting firm that publishes a monthly newsletter about worldwide consumer trends and related business opportunities.



Recent innovations, and the trends they inspire, will shape what consumers expect in 2017. To meet those desires, businesses should act upon these five trends:

  1. “Virtual experience economy” – Customers want unique digital experiences. The Swedish band, ABBA, has announced it will offer fans a “virtual tour” experience in 2018. Google’s new Tilt Brush VR app lets users “paint” in 3D. Like real-world activities, the virtual experiences people choose confer a sense of “status.” How might you formulate status-enhancing digital experiences for your customers?

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