Many people spend more time on social media platforms and chat apps than they spend watching TV and reading magazines. To reach consumers, advertisers need to take advantage of the fast-evolving new marketing tools that spring up on social media platforms all the time. Floship, a Hong Kong-based shipping services provider and e-commerce specialist, has summarized on its company website the six hottest social commerce trends for 2017. What these trends make clear is that advertising is no longer a one-way communication but a dialogue between seller and consumer. getAbstract recommends Floship’s post to advertising and marketing professionals eager to stay on top of this fast-evolving field.
About the Author
Hong Kong–based Floship Limited provides international e-commerce fulfillment and shipping services.