导读荐语
创新是当代商界的时髦话题。大部分人都相信,创新对于企业的发展或者生存都至关重要,在全球经济处于激烈竞争的当下尤其如此。本书轻松易读,其作者杰夫·戴维森是位善于鼓动人心的演说家和财经作家,他提出了60条相关策略,帮助你激发创新活力,比如头脑风暴、自我对话、冥想和日本企业的 “持续改善”哲学。当然,尽管本书谈的是创新这个话题,作者提出的很多方法却早已为人所熟知,并经过了多年实践经验的检验,而且,据戴维森本人所述,书中很多策略彼此交叉甚至多有重复,所以,读者可以自行选择最适合自己的方法加以研究应用。getAbstract认为本书可作为一本创新入门指南,值得推荐给初入商界的读者,对那些工作环境需要持续创新的职场老手而言,本书也有助于他们获取新的灵感。
浓缩书
关于作者
杰夫·戴维森(Jeff Davidson)是一位善于鼓动人心的演说家,也是Adams Media出版社“60秒系列图书”的作者之一,他曾著有《60秒组织者》和《60秒自我激励》。
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