Recommendation
B2B marketing, sales, and service organizations are investing in GenAI’s potential — but according to Boston Consulting Group research, many leaders lack confidence in their approach. Gain insights into the winning strategies deployed by first movers, embracing a three-phase approach to launching a successful AI transformation. Learn how to prepare your organization for change, and start re-imagining your processes, functions, and workflows, scaling the benefits of AI throughout your organization.
Summary
About the Authors
Bryan Gauch, Phillip Anderson, Nick Schneider, Tyler Eline, and Matt Ross are professionals at Boston Consulting Group.
By the same authors
Learners who read this summary also read
Related Skills
Drive Digital Marketing
Entrepreneurship
Executive Leadership
Human Resources
Leadership
Make Good Decisions
Management
Marketing
Production and Logistics
Sales
Use AI for Production & Supply Chain
Workplace Skills
Discover AI Use Cases in the Nonprofit Sector
Use AI for Talent Sourcing
Leverage Advertising
Understand AI Risks
Discover AI Use Cases in the Manufacturing Industry
Use AI to Generate Marketing Content
Discover AI Use Cases in the Finance Industry
Set AI Vision & Strategy
Use AI for Workflow Automation
Use AI for Coaching and Development
Use AI for Decision Support
Understand AI Impact on Work
Discover AI Use Cases
Understand AI Capabilities and Limits
Discover AI Use Cases in the Food and Beverage Industry
Discover AI Use Cases in the Pharmaceutical Industry
Drive AI Transformation
Understand Multimodal AI
Use AI for Customer Journey Mapping
Use AI for Demand Forecasting
Establish AI Governance
Understand AI
Discover AI Use Cases in the Consulting Industry
Discover AI Use Cases in the Public Sector
Use AI for Presentations
Use AI for Proposals
Leverage AI for Business Strategy
Leverage AI for HR
Use AI for Customer Service Automation
Use AI for Sales Forecasting
Discover AI Vendors for Customer Experience
Leverage AI for Leadership
Leverage AI for Management
Use AI for Workforce Planning
Choose AI Priorities
Discover AI Use Cases in the Technology Industry
Use AI for Prototyping
Drive AI Adoption in Teams
Leverage AI for Product Development
Use AI with Company Knowledge
Discover AI Use Cases in the Consumer Goods Industry
Use AI Ethically as a Leader
Digital Transformation
Use AI for Market Analysis
Use AI for Customer Segmentation
Discover AI Use Cases in the Retail Industry
Use AI for Process Optimization
Guide Teams Through AI Transition
Leverage AI in Your Daily Tasks
Discover AI Vendors for Marketing
Leverage AI for Customer Experience
Strategize Digital Transformation
Use AI for Campaign Personalization
Use AI for Marketing Analytics
Use AI for Prospecting
Understand Generative AI
Organize for AI
Understand AI Impact on Business and Economy
Measure AI Business Impact
Leverage AI for Sales
Plan AI Workforce Transformation
AI Transformation
Leverage AI for Marketing
Comment on this summary