Recommendation
B2B marketing, sales, and service organizations are investing in GenAI’s potential — but according to Boston Consulting Group research, many leaders lack confidence in their approach. Gain insights into the winning strategies deployed by first movers, embracing a three-phase approach to launching a successful AI transformation. Learn how to prepare your organization for change, and start re-imagining your processes, functions, and workflows, scaling the benefits of AI throughout your organization.
Summary
About the Authors
Bryan Gauch, Phillip Anderson, Nick Schneider, Tyler Eline, and Matt Ross are professionals at Boston Consulting Group.
By the same authors
Learners who read this summary also read
Related Skills
Digital Transformation
Executive Leadership
Human Resources
Leadership
Management
Marketing
Sales
Understand AI
Workplace Skills
Guide Teams Through AI Transition
Measure AI Business Impact
Leverage AI in Your Daily Tasks
Drive AI Adoption in Teams
Strategize Digital Transformation
Use AI with Company Knowledge
Use AI for Process Optimization
Leverage AI for Business Strategy
Leverage AI for Sales
Understand AI Impact on Work
Establish AI Governance
Leverage AI for Customer Experience
Leverage AI for HR
Understand Generative AI
Leverage AI for Marketing
Drive AI Transformation
Use AI Ethically
Choose AI Priorities
Set AI Vision & Strategy
Use AI Ethically as a Leader
Plan AI Workforce Transformation
Leverage AI for Management
AI Transformation
Leverage AI for Leadership
Organize for AI
Comment on this summary