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Enduring a crisis often means focusing on fundamentals: what it takes to survive. Cash flow is as essential as breathing for a business – and during the pandemic crisis, cash management has become the overriding priority. Jochen Schönfelder, Tobias Wens and Jeff Gordon – all managing directors and partners at Boston Consulting Group – have written a brief but valuable guide to cash management when survival is the line. Leaders will appreciate their timely, concise advice.
About the Authors
Jochen Schönfelder, Tobias Wens and Jeff Gordon are managing directors and partners at Boston Consulting Group.
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