Livro
A Economia do Propósito Maior
Oito passos contraintuitivos para criar uma organização orientada por propósito
Recomendação
Os professores de gestão Robert E. Quinn e Anjan Thakor definem claramente o propósito de uma organização. Eles asseguram: O seu propósito autêntico já existe. Você só precisa descobri-lo. Toda decisão e ação empresarial de um líder precisa refletir a razão de ser da sua organização, independentemente do custo. Então, os seus colaboradores acreditarão e abraçarão o seu propósito. Com isso, você desencadeará a lealdade e engajamento que uma missão autêntica e compartilhada inspira. Os lucros surgirão.
Resumo
Sobre os autores
Robert E. Quinn é professor emérito de gestão da Universidade de Michigan. O professor Anjan V. Thakor leciona na University of Washington Olin School of Business.
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