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Ao longo de quatro anos, os autores Gerald C. Kane, Anh Nguyen Phillips, Jonathan R. Copulsky e Garth R. Andrus pesquisaram mais de 16 mil empresários em todo o mundo sobre o impacto da disrupção digital em suas organizações. Os pesquisadores reuniram inúmeras ideias que podem ajudar a guiar qualquer empresa à “maturação digital”. Eles descobriram que a tecnologia apenas não impulsiona a digitalização. Em vez disso, o talento, a cultura, a adaptabilidade e a liderança de uma empresa são mais importantes. Os autores oferecem argumentos fortes, exemplos detalhados e conselhos sólidos, incluindo um alerta para que você não copie totalmente o caminho digital de outra empresa, mas adapte o processo de acordo com sua própria cultura singular.
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Sobre os autores
Gerald C. Kane, PhD, ensina sistemas de informação no Boston College e é editor das revistas MIT Sloan Management Review e MIS Quarterly. Anh Nguyen Phillips, Jonathan Copulsky e Garth Andrus, PhD, são ou foram afiliados à Deloitte, empresa parceira nesta pesquisa.
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