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A Guide to IT Innovation for Packaged Goods Makers

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A Guide to IT Innovation for Packaged Goods Makers

Boston Consulting Group,

5 min read
3 take-aways
Audio & text

What's inside?

The consumer packaged goods industry has been dawdling when it comes to digitization, but that may finally be changing.

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With the COVID-19 pandemic chaos winding down, consumer packaged goods (CPG) companies are able to look at their supply chains and take stock of what went wrong. Most CPG companies have come to the following conclusions: It’s time to start scaling high-value initiatives, recreating post-pandemic supply chains, gathering first-party consumer data, focusing on online shopping experiences and adding agility to operations. That’s a lot. If you guessed that AI and digitization will be the tools to help you get there, you’re right. This brief article from the Boston Consulting Group offers guidance to light your way.


Supply chain issues during the pandemic have spurred IT spending, but not all IT investments are created equal. 

When the COVID-19 pandemic wreaked havoc on supply chains, consumer packaged goods (CPG) companies came to recognize the importance of digital capabilities, including simulations and forecasting. Digital capabilities can help companies build a responsive supply chain and weather future market shocks. 

Innovative companies are focusing their efforts on high-yield IT and digital transformation initiatives. This requires attracting top IT talent, embracing software as a service (SaaS), moving data and infrastructure to the public...

About the Authors

Ashwin Bhave, Shishir Pathak, Marc Schuuring and Dan Wald are professionals with the Boston Consulting Group.

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