In his latest book, Muhammad Yunus – a Nobel Peace Prize winner and founder of microcredit pioneer Grameen Bank – provides tangible examples of how the good work he advocates is happening all around the world. Yunus, an economist, synthesizes the arenas of business and beneficence to produce a hybrid: “social business,” which promotes personal self-sufficiency and the popular good through commercial activities. He believes that even the most impoverished individuals possess entrepreneurial potential and that selfless, profit-oriented businesspeople are seeking to engage in social business. Yunus argues that the social business concept could result in “zero poverty, zero unemployment and zero net carbon emissions.” getAbstract recommends his inspiring work to those who want to know how doing business and doing good can coalesce.
In this summary, you will learn
- What successes the microcredit phenomenon has produced;
- How “social businesses” combine charitable and commercial goals; and
- How social businesses are tackling the economic ills of poverty, unemployment and climate change.
About the Author
Muhammad Yunus, PhD, founded the Grameen Bank and the microcredit movement, for which he and the bank jointly received the 2006 Nobel Peace Prize.