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In his 2012 TED Talk, globalization researcher Pankaj Ghemawat directly challenges author Thomas Friedman’s book The World Is Flat, which famously announced that globalization had flattened the playing field for businesses worldwide. Indeed, Ghemawhat skewers not just Friedman but the tyranny and complacency of popular opinion. His contrarian contribution to the globalization debate contains data, as well as a warning: Exaggerating the globalization trend isn’t just inaccurate but harmful.
About the Speaker
Globalization researcher Pankaj Ghemawat is a professor of strategic management at IESE Business School in Spain. He is the author of World 3.0.
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