ADKAR
A review of

ADKAR

A Model for Change in Business, Government and our Community


Effective Change Initiatives

by David Meyer

Jeffrey M. Hiatt offers his well-regarded, step-by-step guide to successful change initiatives fueled by enthusiastic employee participation.

Creating awareness about why a change is necessary is the best fuel for any effective change initiative, says change-management expert Jeffrey M. Hiatt. He details the five building blocks – “awareness, desire, knowledge, ability and reinforcement” – of the ADKAR change-management strategy. Hundreds of organizations use this method to bring about transformative change.

Hiatt’s great strength is the clarity of this presentation. Leaders well-versed in change initiatives may already know that they’ll find a welcome superstructure here. New leaders or those running start-ups facing grow-driven change will welcome Hiatt’s simplicity, straightforwardness and focus on results.


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