ADKAR

Creating awareness about why a change is necessary is the best fuel for any effective change initiative, says change-management expert Jeffrey M. Hiatt. He details the five building blocks – “awareness, desire, knowledge, ability and reinforcement” – of the ADKAR change-management strategy. Hundreds of organizations use this method to bring about transformative change.

Hiatt’s great strength is the clarity of this presentation. Leaders well-versed in change initiatives may already know that they’ll find a welcome superstructure here. New leaders or those running start-ups facing grow-driven change will welcome Hiatt’s simplicity, straightforwardness and focus on results.