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Some 88% of consumers claim that authenticity is a critical factor in their purchasing decisions, so how does the rise of AI alter human perceptions of authenticity? Ben Szuhaj, an AI strategist at management consultancy Kungfu.ai, hosted a group discussion to address this question. The participants framed the problem as a design challenge to help them come up with proactive solutions to counter the threat of AI. The findings are sometimes humorous, often surprising, and always illuminating.
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About the Author
Ben Szuhaj is an AI strategist and writer at Kungfu.ai, a management consulting and engineering firm.
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