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AI-Powered Marketing and Sales Reach New Heights with Generative AI
Article

AI-Powered Marketing and Sales Reach New Heights with Generative AI

McKinsey, 2023


Editorial Rating

8

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Recommendation

Leaders are optimistic about the potential of machine learning and artificial intelligence to revolutionize sales and marketing, according to McKinsey research, yet few companies are harnessing these new technologies. Glean useful insights into how the most successful businesses are engaging customers, driving growth and boosting productivity using tools such as GenAI, and learn how to undertake your own AI transformation journey in just six action steps. Remaining competitive in the future will require changing your engagement models, and harnessing AI to appeal to consumers who “want everything, everywhere, and all the time.”

Take-Aways

  • Boost personalization, growth and productivity with machine learning and artificial intelligence.
  • Winning companies are investing in AI, embracing experimentation and defining AI strategies.
  • Implement GenAI in your marketing and sales efforts with six key action steps.

About the Author

Richelle Deveau is a McKinsey partner, based in Southern California. Sonia Joseph Griffin is an associate partner with McKinsey, based in Atlanta. Steve Reis is a senior partner with McKinsey, based in Atlanta.