Adrian Gostick and Chester Elton
How the Best Managers Create a Culture of Belief and Drive Big Results
Free Press, 2012
Superior strategizing will do little for your firm unless it also has a positive corporate culture.
Organizations with thriving corporate cultures – in which employees are engaged and energized – usually outperform their competitors. Executives and managers can reshape their corporate cultures to inspire their workers to be loyal, enthusiastic and dedicated. Global workplace experts Adrian Gostick and Chester Elton discuss how successful business leaders turbocharge their corporate cultures, thus increasing their bottom line and making their employees proud to be part of their companies. While some of their illustrative case histories strain a little to make the authors’ point about corporate culture, most are credible and instructive. getAbstract recommends their insights to all managers eager to win employee commitment and enthusiasm.
About the Authors
Adrian Gostick and Chester Elton are the best-selling co-authors of The Carrot Principle and The Orange Revolution. They founded The Culture Works, a consulting and training firm.
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