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Anthro-Vision
Book

Anthro-Vision

A New Way to See in Business and Life

Avid Reader Press, 2021 more...


Editorial Rating

9

Qualities

  • Eye Opening
  • Concrete Examples
  • Engaging

Recommendation

Anthropology can help people and organizations that are burdened by the inability to perceive problems and opportunities outside an inflexible field of focus, says respected Financial Times editor, author and columnist Gillian Tett. Anthropological discipline demands listening to what people say, developing empathy, valuing diversity and identifying bias blind spots. As investors apply broader approaches to the businesses in their portfolios, Tett teaches, more companies need to replace tunnel vision with anthro-like “lateral vision,” taking in a wider scope of issues, including ESG ramifications.  

Take-Aways

  • Anthropology offers three principles useful in business: listen, show empathy and be aware of your blind spots.
  • Intel exemplifies a trend among tech companies to engage anthropologists and social scientists for market insights.
  • Management mistakes aggravated the 2014 Ebola epidemic and the 2008 financial crisis.

About the Author

Gillian Tett is editor-at-large US for the Financial Times, and chairs its editorial board. She co-founded the newsletter FT Moral Money which covers ESG from a business perspective. Her other books are: Saving the Sun: A Wall Street Gamble to Rescue Japan from Its Trillion-Dollar Meltdown; Fool’s Gold: The Inside Story of J.P. Morgan and How Wall St. Greed Corrupted Its Bold Dream and Created a Financial Catastrophe; and The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers.  


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