Summary of Are We There Yet? Have We Reached The New Normal? Not Really

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Are We There Yet? Have We Reached The New Normal? Not Really summary
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The “New Normal” has turned into the buzzword du jour – but what does it mean? Is the world really going to settle into a new routine following the disruptions of the COVID-19 pandemic? Author and executive coach Paolo Gallo believes this to be unlikely. In a thought-piece that is both visionary and unsettling, he makes the case for referring to the post-pandemic world as the “New Context,” dominated by five forces the world will need to reckon with. Learn what they are – and how they may open up the door for creating a better world. 

About the Author

Paolo Gallo is an author, executive coach and adjunct professor at Bocconi University in Milan. Formerly, he served as senior adviser to the executive chairman at the World Economic Forum and as Chief Learning Officer at the World Bank. 



The “New Normal,” as a concept, has been around for a while and does not properly describe the post-COVID-19 reality.

Many like to refer to the post-COVID-19 era as the “New Normal.” But people have already applied the same term to the period following the 2007/2008 financial crisis and the global recession that followed. The term is psychologically powerful as it reflects people’s desire to resume life as they are used to following a major disruption. A good definition of “normal” is “what people expect.” Yet what will come after COVID-19 won’t please the people who long for their old routines. Hence, referring to the post-COVID-19 era as the “New Context” better captures the forces that the pandemic has unleashed, and which will continue to shape the world going forward.

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