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Audience-ology
Book

Audience-ology

How Moviegoers Shape the Films We Love

Simon Element, 2021 more...


Editorial Rating

9

Qualities

  • Concrete Examples
  • Engaging
  • Insider's Take

Recommendation

With millions riding on every film, even genius auteur directors can no longer make movies without asking how an audience will respond. Cinema research expert Kevin Goetz (writing with data analyst Darlene Hayman) knows moviegoers’ reactions make or break a film, and he offers rich advice about mining their insights. Testing can tell filmmakers how to fix their movies, thereby making the difference between a dud and a hit or turning a good movie into a smash. Goetz, who knows how to tell a good story, interviews movie legends and shares their engaging inside yarns about famous films. His insights on using information to make strategic decisions can help any business that relies on data.

 

Take-Aways

  • Filmmakers rely on test audiences’ reactions to shape sales tactics for their movies.
  • Audience testing is as old as Hollywood.
  • New technologies make audience research a more precise science.

About the Authors

Kevin Goetz, who has produced 12 movies, founded Screen Engine/ASI, where Darlene Hayman is a veteran research analyst specializing in motion pictures.