Kevin Goetz and Darlene Hayman
How Moviegoers Shape the Films We Love
Simon Element, 2021
Every movie costs millions, so producers use data from early screenings to shape content and marketing.
With millions riding on every film, even genius auteur directors can no longer make movies without asking how an audience will respond. Cinema research expert Kevin Goetz (writing with data analyst Darlene Hayman) knows moviegoers’ reactions make or break a film, and he offers rich advice about mining their insights. Testing can tell filmmakers how to fix their movies, thereby making the difference between a dud and a hit or turning a good movie into a smash. Goetz, who knows how to tell a good story, interviews movie legends and shares their engaging inside yarns about famous films. His insights on using information to make strategic decisions can help any business that relies on data.
About the Authors
Kevin Goetz, who has produced 12 movies, founded Screen Engine/ASI, where Darlene Hayman is a veteran research analyst specializing in motion pictures.
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