- Concrete Examples
Learn to avoid the common mistakes of overly risk-averse “zombie” companies with monolithic corporate cultures – and strategically embrace innovation. Elvin Turner sets out to help business leaders capitalize on ingenuity and creativity, sharing hacks and tools to help organizations succeed.
About the Author
Elvin Turner is a professor of innovation, marketing and entrepreneurship and a leadership adviser, who coaches leaders from successful organizations. The author’s website, which has free tools related to the book, is belesszombie.com.