You can be as creative as Pablo Picasso or as innovative as Steve Jobs – or close – no matter who you are. Just follow the practical new-ideas system developed by “Innovation Guru” Phil McKinney, formerly a chief technology officer at Hewlett-Packard. His step-by-step innovation guidelines help you out-innovate your competitors, and develop new products and services. getAbstract finds his methods helpful for those competing in today’s “creative economy,” where great ideas are the hottest currency.
About the Author
Phil McKinney is the former chief technology officer of Hewlett-Packard’s Personal Systems Group, where he led strategic planning and R&D for the firm’s PC product lines.
Comment on this summary
5 years agoNeed to read this!
6 years agoGreat book.