What might a post-cigarette world look like? According to journalists Felix Gillette, Jennifer Kaplan and Sam Chambers, this is the major question the tobacco industry is looking to answer today. The authors offer insights into tobacco brands’ embrace of technological innovation as a means of creating healthier, hipper “nicotine-delivery” systems. They also discuss the potential effects that US Food and Drug Administration regulations may have on the future of “tobacco-tech,” and assess how anti-smoking groups view these new developments. getAbstract recommends this article to tobacco industry trend watchers.
About the Authors
Sam Chambers and Jennifer Kaplan are retail and tobacco reporters for Bloomberg News. Felix Gillette is a staff writer for Boomberg Businessweek, specializing in advertising, media and tech writing.