- Eye Opening
Want to improve the quality of the leads you get from digital marketing? You’d better build yourself a demand center. Your demand center is the place for CRM (customer relationship management), CMS (content management system), automation, ABE (account-based engagement), data analytics and integration, and ABM (account-based marketing) capabilities, not to mention a system for tracking which marketing attempts are reaping the best rewards. The Boston Consulting Group offers three case studies for the demand centers of industry leaders in this special report.
About the Authors
Basir Mustaghni, Stephan Lehrke, Robert Archacki, Fabrice Kalmbacher and Frank Hohenleitner are professionals with the Boston Consulting Group.