A review of
Built to Last
Successful Habits of Visionary Companies
The review below was first published in the getAbstract Journal on Mar 27, 2014.
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Secrets of Corporate Longevity
by David Meyer
Jerry I. Porras and Jim Collins break down decades of research to discover how certain companies maintain success and market dominance over the long haul.
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Communicate Corporate Purpose
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Define Purpose, Vision, and Mission
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