John O'Keeffe’s book is worth a read for the simple but powerful message that it conveys: Too many people in business today are devoted to incremental improvement when they should be striving for big goals and breakthrough performance. Also of note are the techniques that he describes for cultivating creative thinking within a business. While much of the remainder will seem like a re-hash of basic problem-solving and common-sense creative thinking methodology, getAbstract.com nevertheless recommends this book for its motivational message: Think big.
About the Author
John O'Keeffe is a Group Vice President for the Procter & Gamble Company, and has had a fast-track career through marketing and general management, with worldwide experience. He has used the thinking techniques described in this book to get breakthrough results in a wide range of business.
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