- Well Structured
- Concrete Examples
What does it take to become the valuable business leader every company wants? To find the answer to this question, marketing consultant Donald Miller spent years analyzing successful businesspeople. He distilled what he learned into this guide to gaining MBA skills without spending years and a fortune earning an advanced degree. This easy-to-digest text takes you through 60 concrete actions – the subtitle says “60 days,” though perhaps some steps may take longer than others – that will help you gain the 10 crucial traits and 10 core competencies you need to stand out from the crowd and become the leader every company seeks.
About the Author
Donald Miller, the CEO of the StoryBrand consultancy, is The New York Times’ best-selling author of Marketing Made Simple and Building a StoryBrand.
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