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Business Strategy
Book

Business Strategy

The Brian Tracy Success Library

AMACOM, 2015 more...


Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

In most industries, 20% of the companies – those with well-developed corporate strategies – make 80% of the profits. Business author Brian Tracy explains strategy and discusses why it’s so important. He identifies its components, outlines what strategy requires and elucidates how companies can develop comprehensive strategies to achieve their goals. Tracy also provides a fascinating report on how Alexander the Great’s superior use of strategy enabled his 50,000-man Macedonian army to defeat the million-man Persian army in the 300s BC, though Tracy’s focus is on strategy, not on precise history. getAbstract recommends this concise but solid manual to corporate strategists, to those whose firms need strategic planning and to students of strategy.

Take-Aways

  • Study and learn from the brilliant strategist Alexander the Great.
  • Alexander’s strategy enabled his 50,000-man army to defeat Persia’s million-man army.
  • The most profitable companies follow well-developed strategies, yet most companies fail to develop formal strategies to achieve their goals.

About the Author

Brian Tracy is chairman and CEO of Brian Tracy International, a training and development firm. His other books include No Excuses!, Eat that Frog!, Maximum Achievement and The Psychology of Selling.


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