LearnHub getAbstract
Buy-In
A review of

Buy-In

Saving Your Good Idea from Getting Shot Down

John P. Kotter and Lorne A. Whitehead • Harvard Business Review Press • 2010
Discuss

Counter Any Attack

by David Meyer

Bestselling leadership professor John P. Kotter and innovator Lorne A. Whitehead offer a detailed set of counterattack tactics for anyone who challenges your proposals. 

Conversational Guidance

John P. Kotter and Lorne A. Whitehead excel in offering strategic consulting relating to leadership and change. They speak from positions of knowledge. Kotter is the Matsushita Professor of Leadership, Emeritus, at Harvard Business School and Whitehead is the Leader of Education Innovation at the University of British Columbia.

In this bantering, conversational guide, they convincingly demonstrate how to present any new idea, how to prepare for likely attacks on your idea and how to guide your concept to triumph.

Comment on this review

  • Avatar
    Sign in to share your opinion
  • Avatar
    J. M. 2 years ago
    Great
  • Avatar
    F. M. 9 years ago
    I like the ideas exposed here. I just have a "wording" concern: people objecting your ideas are not necessary attackers, they just need to understand and be convinced. Getting some oppposition is good to fine-tune our own ideas
  • Avatar
    c. n. 1 decade ago
    That's an amazing abstract that should get everyone to read this book.