Good public speaking takes practice and skill, but how do you go from being a good speaker to a great one? In this succinct and practical article, marketing experts Kenny Nguyen, Gus Murillo, Robert Killeen and Luke Jones of Big Fish Presentations discuss why using three basic rhetorical devices in public speaking – “ethos, pathos and logos” – can help you influence the perspective of any audience you might encounter. getAbstract recommends the authors’ advice and tactics to everyone looking to improve their public speaking and presentation skills.
In this summary, you will learn
- How to use “ethos” to persuade an audience of your credibility,
- How to use “logos” to harmonize with people’s sense of reason and
- How to use “pathos” to appeal to an individual’s emotions.
About the Authors
Kenny Nguyen, Gus Murillo, Robert Killeen, and Luke Jones are members of the Big Fish Presentations team, a marketing agency specializing in brand storytelling.
Comment on this summary
Contained in Knowledge Pack:
Knowledge PackPersuasionLearn to captivate, convince, and coax your audience.
Customers who read this summary also read
Bloomberg Businessweek , 2017
Nancy Duarte and Patti Sanchez
UX Booth, 2016