Summary of Beyond the Obvious

Killer Questions That Spark Game-Changing Innovation

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Beyond the Obvious book summary
A method to the madness of innovation is at hand and anyone can learn to exploit it.


8 Overall

8 Applicability

8 Innovation

7 Style


You can be as creative as Pablo Picasso or as innovative as Steve Jobs – or close – no matter who you are. Just follow the practical new-ideas system developed by “Innovation Guru” Phil McKinney, formerly a chief technology officer at Hewlett-Packard. His step-by-step innovation guidelines help you out-innovate your competitors, and develop new products and services. getAbstract finds his methods helpful for those competing in today’s “creative economy,” where great ideas are the hottest currency.

In this summary, you will learn

  • How to use “Killer Questions” and the “FIRE” approach to develop great, innovative ideas
  • How both can help your career and your company
  • How to thwart naysaying “corporate antibodies.”


Question Everything
To innovate, think about the world in new ways. Ask “Killer Questions” to uncover fresh information and insights that will enable your company to develop great ideas that others miss. Killer Questions let you take an unbiased outsider’s perspective by moving beyond...
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About the Author

Phil McKinney is the former chief technology officer of Hewlett-Packard’s Personal Systems Group, where he led strategic planning and R&D for the firm’s PC product lines.

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