Summary of Beyond the Obvious
Killer Questions That Spark Game-Changing Innovation
A method to the madness of innovation is at hand and anyone can learn to exploit it.
You can be as creative as Pablo Picasso or as innovative as Steve Jobs – or close – no matter who you are. Just follow the practical new-ideas system developed by “Innovation Guru” Phil McKinney, formerly a chief technology officer at Hewlett-Packard. His step-by-step innovation guidelines help you out-innovate your competitors, and develop new products and services. getAbstract finds his methods helpful for those competing in today’s “creative economy,” where great ideas are the hottest currency.
In this summary, you will learn
- How to use “Killer Questions” and the “FIRE” approach to develop great, innovative ideas
- How both can help your career and your company
- How to thwart naysaying “corporate antibodies.”
Comment on this summary
2 years agoNeed to read this!
2 years agoGreat book.
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