Summary of Brain Storm

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Brain Storm book summary
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Rating

6 Overall

10 Applicability

3 Innovation

6 Style

Recommendation

Jason R. Rich has used his creative juices to write a book that promises to help your brain come up with its own storm of ideas. The book covers the basics of using a creative environment to brainstorm and develop new ideas. While some of the concepts discussed are fundamental, they are also classics. About 40% of the book consists of interviews with highly regarded creative thinkers in various fields - a key asset given the premise that one way to become creative is to learn from those who have already mastered this art form. In today’s "by-the-numbers" corporate culture, finding new and better ways to get the job done is a valuable skill. getAbstract.com strongly recommends this book to those who need a more creative approach to daily tasks.

In this summary, you will learn

  • How to develop your creativity;
  • How to brainstorm ideas; and
  • How to move an idea from concept to implementation.
 

About the Author

Jason R. Rich is a newspaper and magazine columnist who has written more than 25 books, including The Unofficial Guide to Starting A Business Online and The Unofficial Guide to Marketing Your Business Online. He serves as a marketing and creativity consultant to businesses, and lives outside Boston.

 

Summary

The Light Bulb
Does the light bulb of your mind burn brightly? Does it flicker on and off, strobing with a maddening inconsistency? Do you feel like there’s a rainbow of new ideas waiting to shine forth, but some cloudiness always seems to get in the way?

Well, take heart...

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Contained in Knowledge Pack:

  • Knowledge Pack
    Brainstorming
    To achieve a sum that is greater than its mental parts, put the power of collective creativity to work.

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