Summary of Brain Storm

Tap into Your Creativity to Generate Awesome Ideas and Remarkable Results

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Brain Storm book summary
Creativity doesn’t reside just in having great ideas, but in putting them to work. Be bright and effective: here’s how.


6 Overall

10 Applicability

3 Innovation

6 Style


Jason R. Rich has used his creative juices to write a book that promises to help your brain come up with its own storm of ideas. The book covers the basics of using a creative environment to brainstorm and develop new ideas. While some of the concepts discussed are fundamental, they are also classics. About 40% of the book consists of interviews with highly regarded creative thinkers in various fields - a key asset given the premise that one way to become creative is to learn from those who have already mastered this art form. In today’s "by-the-numbers" corporate culture, finding new and better ways to get the job done is a valuable skill. strongly recommends this book to those who need a more creative approach to daily tasks.

In this summary, you will learn

  • How to develop your creativity;
  • How to brainstorm ideas; and
  • How to move an idea from concept to implementation.


The Light Bulb
Does the light bulb of your mind burn brightly? Does it flicker on and off, strobing with a maddening inconsistency? Do you feel like there’s a rainbow of new ideas waiting to shine forth, but some cloudiness always seems to get in the way?

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About the Author

Jason R. Rich is a newspaper and magazine columnist who has written more than 25 books, including The Unofficial Guide to Starting A Business Online and The Unofficial Guide to Marketing Your Business Online. He serves as a marketing and creativity consultant to businesses, and lives outside Boston.

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Contained in Knowledge Pack:

  • Knowledge Pack
    To achieve a sum that is greater than its mental parts, put the power of collective creativity to work.

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