Summary of Brief

Make a Bigger Impact by Saying Less

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Brief book summary
Make your communications brisk, lean and brief.


8 Overall

8 Applicability

7 Innovation

8 Style


Communications consultant Joseph McCormack presents valuable tips on how to convey information leanly and meanly. Philosopher Friedrich Nietzsche wrote: “It is my ambition to say in 10 sentences what others say in a whole book.” Or take an almost perfect example of a telling message that is “short, sweet and to the point”: champion boxer Muhammad Ali’s short-short poem, “Me? Whee!” Amid today’s information overload, lean messaging is essential if you want people to get your point. getAbstract recommends McCormack’s manual to anyone seeking to communicate concisely and clearly.

In this summary, you will learn

  • Why brevity is important,
  • What “seven capital sins” work against brevity,
  • What four practices support lean, clean communications, and
  • What methods you can use to communicate succinctly.


Blah, Blah, Blah…
Today’s constant barrage of information leaves you totally exhausted. Many people claim to feel as if they suffer attention-deficit disorder. Roger Bohn and James Short of the University of California at San Diego report that Americans collectively manage approximately...
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About the Author

Joseph McCormack is founder of the BRIEF Lab and consults with executives on how to disseminate their messages.

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    Miguel Ángel Cardona Ahumada 8 months ago
    Very useful... I particularly liked the 7 sins of brevity. I also shared the lessons with my team. Given our normal rush of actitivities these concepts become paramount for effectiveness & persuasion.
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    Daniel Gonzalez Venegas 9 months ago
    very helpful to get to the point in any setting
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    Adam Frank 11 months ago
    Some good information with lots of do's and don'ts. Take it for what its worth to you.

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