Summary of Brief
Make a Bigger Impact by Saying Less
Make your communications brisk, lean and brief.
Communications consultant Joseph McCormack presents valuable tips on how to convey information leanly and meanly. Philosopher Friedrich Nietzsche wrote: “It is my ambition to say in 10 sentences what others say in a whole book.” Or take an almost perfect example of a telling message that is “short, sweet and to the point”: champion boxer Muhammad Ali’s short-short poem, “Me? Whee!” Amid today’s information overload, lean messaging is essential if you want people to get your point. getAbstract recommends McCormack’s manual to anyone seeking to communicate concisely and clearly.
In this summary, you will learn
- Why brevity is important
- What “seven capital sins” work against brevity
- What four practices support lean, clean communications
- What methods you can use to communicate succinctly
Comment on this summary
4 months agoVery useful... I particularly liked the 7 sins of brevity. I also shared the lessons with my team. Given our normal rush of actitivities these concepts become paramount for effectiveness & persuasion.
5 months agovery helpful to get to the point in any setting
7 months agoThe Brief Map or Narrative Map tool is very helpful
7 months agoSome good information with lots of do's and don'ts. Take it for what its worth to you.
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