Communications consultant Joseph McCormack presents valuable tips on how to convey information leanly and meanly. Philosopher Friedrich Nietzsche wrote: “It is my ambition to say in 10 sentences what others say in a whole book.” Or take an almost perfect example of a telling message that is “short, sweet and to the point”: champion boxer Muhammad Ali’s short-short poem, “Me? We.” Amid today’s information overload, lean messaging is essential if you want people to get your point. getAbstract recommends McCormack’s manual to anyone seeking to communicate concisely and clearly.
In this summary, you will learn
- Why brevity is important,
- What “seven capital sins” work against brevity,
- What four practices support lean, clean communications, and
- What methods you can use to communicate succinctly.
About the Author
Joseph McCormack is founder of the BRIEF Lab and consults with executives on how to disseminate their messages.
Comment on this summary
1 year agoPerfect. Thank you.
Just a note: that poem by Muhammad Ali was "Me / We," not "Me / Whee!"
1 year agoDear Mr. Bannett -Thanks for the heads-up on Muhammad Ali's poem. We've fixed it now. Glad you enjoyed the abstract.
Senior Managing Editor, getAbstract
2 years agoVery useful... I particularly liked the 7 sins of brevity. I also shared the lessons with my team. Given our normal rush of actitivities these concepts become paramount for effectiveness & persuasion.
2 years agovery helpful to get to the point in any setting
2 years agoSome good information with lots of do's and don'ts. Take it for what its worth to you.