Professional writer Robert Bullard assures you that writing is a skill you can learn and master. He lays out the basics of business writing in an organized, easy-to-understand format that includes do’s and don’ts with examples and exercises. His primer covers what you need to know to write press releases, marketing text, reports, blog posts, and the like. Bullard’s 170 tips span techniques for getting started and engaging readers as well as conquering editing and grammar. If business writing is a part of your job, getAbstract recommends keeping this handy guide on your desk.
In this summary, you will learn
- How business writing differs from traditional writing;
- How to plan an article, get started and write in a way that engages your readers; and
- What best practices to use in writing reports, blogs, press releases, web pages, ads and marketing materials.
About the Author
Writer, copyeditor, proofreader and former journalist Robert Bullard is a business writing consultant.
Get the key points from this book in 10 minutes.
For your company
We help you build a culture of continuous learning.
Comment on this summary
Contained in Knowledge Pack:
Knowledge PackCorporate BloggingHow to create interesting blog entries that add value to your company.
Customers who read this summary also read
Jocelyn K. Glei
Public Affairs, 2016