Summary of Covert Persuasion

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Covert Persuasion book summary
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Rating

8 Overall

9 Applicability

7 Innovation

7 Style

Recommendation

Looking for ways to convince clients and employees to see things your way? Motivational speakers Kevin Hogan and James Speakman offer dozens of secrets of what they call "covert persuasion" – the art and science of gently nudging people to do what you want them to do. Hogan and Speakman offer dozens of specific techniques for discretely bending customers to your will. Occasionally, these techniques seem more cheesy than covert – for example, saying "Just imagine how much you'll be admired in that new car." And if you're not a fan of Dale Carnegie, Zig Ziglar and Jeffrey Gitomer, you may lose patience. Still, even skeptics are likely to find something they can use among the worksheets, lists and tactics outlined here. getAbstract recommends this overview to salespeople and to those who want to polish their persuasive skills.

In this summary, you will learn

  • How to persuade people so that they don't realize they're being persuaded;
  • How to build rapport; and
  • Why body language is important.
 

About the Authors

Kevin Hogan is a speaker and trainer who holds a doctorate in psychology. His previous books include The Science of Influence and The Psychology of Persuasion. James Speakman, who heads a consulting company, is a speaker and trainer.

 

Summary

How to Get Your Way without Seeming to Push
Life and work are a constant process of convincing people to do what you want, whether you're trying to win over your spouse, your children, employees or clients.

Successful persuaders know how to sway people without letting their...

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Contained in Knowledge Pack:

  • Knowledge Pack
    Persuasion
    Learn to captivate, convince, and coax your audience.

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