Summary of Covert Persuasion
Psychological Tactics and Tricks to Win the Game
Persuade people to do what you want – and make them think it's their idea. How to push without being pushy.
Looking for ways to convince clients and employees to see things your way? Motivational speakers Kevin Hogan and James Speakman offer dozens of secrets of what they call "covert persuasion" – the art and science of gently nudging people to do what you want them to do. Hogan and Speakman offer dozens of specific techniques for discretely bending customers to your will. Occasionally, these techniques seem more cheesy than covert – for example, saying "Just imagine how much you'll be admired in that new car." And if you're not a fan of Dale Carnegie, Zig Ziglar and Jeffrey Gitomer, you may lose patience. Still, even skeptics are likely to find something they can use among the worksheets, lists and tactics outlined here. getAbstract recommends this overview to salespeople and to those who want to polish their persuasive skills.
In this summary, you will learn
- How to persuade people so that they don't realize they're being persuaded
- How to build rapport
- Why body language is important
About the Authors
Kevin Hogan is a speaker and trainer who holds a doctorate in psychology. His previous books include The Science of Influence and The Psychology of Persuasion. James Speakman, who heads a consulting company, is a speaker and trainer.
Comment on this summary
1 year agoincredible!
By the same authors
Contained in Knowledge Pack:
Knowledge PackPersuasionLearn to captivate, convince, and coax your audience.
Customers who read this summary also read
MIT Press, 2015
McKinsey & Company Inc. et al.