Skip navigation
The World's Largest Library of Business Book Summaries
The fastest way to expand your business knowledge

Covert Persuasion

Psychological Tactics and Tricks to Win the Game

John Wiley & Sons, Inc.,

Buy the book

Category: Career & Self-Development

Covert Persuasion
Bookstack

In this summary, you will learn

  • How to persuade people so that they don't realize they're being persuaded
  • How to build rapport
  • Why body language is important

getAbstract Rating

getAbstract Rating (?)

(8)

Applicability

(9)

Innovation

(7)

Style

(7)

Why you should read Covert Persuasion

Looking for ways to convince clients and employees to see things your way? Motivational speakers Kevin Hogan and James Speakman offer dozens of secrets of what they call "covert persuasion" – the art and science of gently nudging people to do what you want them to do. Hogan and Speakman offer dozens of specific techniques for discretely bending customers to your will. Occasionally, these techniques seem more cheesy than covert – for example, saying "Just imagine how much you'll be admired in that new car." And if you're not a fan of Dale Carnegie, Zig Ziglar and Jeffrey Gitomer, you may lose patience. Still, even skeptics are likely to find something they can use among the worksheets, lists and tactics outlined here. getAbstract recommends this overview to salespeople and to those who want to polish their persuasive skills.

About the Authors

Kevin Hogan is a speaker and trainer who holds a doctorate in psychology. His previous books include The Science of Influence and The Psychology of Persuasion. James Speakman, who heads a consulting company, is a speaker and trainer.


Do you like this summary?

3

Comment on this summary

Be the first to write a comment!

Sign in to share your opinion

Customers who read this summary also read

By the same authors