Review of Creative Intelligence

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7 Overall

7 Applicability

7 Innovation

8 Style


Bruce Nussbaum, who founded the online Innovation & Design channel and teaches at the Parsons School of Design, has gained renown for his insights into, commentary on and curation of design, inventiveness and invention. Here he addresses the careful study of people, consciousness, learning, design and commerce. He contends that creativity emerges most consistently amid groups that value innovation. 

In pursuit of his core ideas about the link between innovation and creativity, Nussbaum breaks down the core competencies required for creativity and argues persuasively that US businesses can cultivate an innovative spark by encouraging creative approaches to work, thought and play. He explains why start-ups – and firms that act like start-ups – account for most new jobs. His articulate restating of well-known social and business forces within this broad, smart look at the evolving creative economy will either drive you into a panic that your job will be obsolete in the future or get your entrepreneurial juices flowing and help you introduce more creativity into your company and your work. getAbstract recommends this overview to entrepreneurs and anyone trying to lead a firm into becoming a dynamic participant in the creativity-driven economy.

About the Author

Bruce Nussbaum is the founder of the online Innovation & Design channel and of IN: Inside Innovation magazine. He teaches inspiration at the Parsons School of Design. 


Nussbaum shows how evolving technologies connect creators to markets, resulting in “indie capitalism” and disrupting traditional business patterns. Some of his insights, like this one, have become common knowledge. Nussbaum tends to present cultural and business trends as if he were the first to recognize certain patterns, and in some cases, he is – or he’s an early voice, but such patterns have been shaping culture, education, innovation and business for some time. One suspects his encyclopedic knowledge encompasses the lot of them.

Nussbaum offers these lessons and insights:

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    Charles Klamut 5 years ago
    Great summary. Love the subversive possibilities of 'indie capitalism.' Have read a few dozen summaries since subscribing, this my favorite so far.
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    Benjamin Hu 5 years ago
    I like it thank you

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