Summary of Creative Intelligence

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8 Overall

7 Applicability

7 Innovation

8 Style


Creativity emerges most consistently amid groups that highly value innovation. Design and innovation expert Bruce Nussbaum breaks down the core competencies of creativity and argues persuasively that US businesses can cultivate that spark. He explains why start-ups – and companies that act like start-ups – account for most new jobs. He also shows how evolving technologies connect creators to markets, resulting in “indie capitalism,” which disrupts familiar business patterns. getAbstract recommends Nussbaum’s broad, smart look at the evolving creativity-driven economy, and believes it will get your entrepreneurial juices flowing and help you generate more creativity in your organization and your work.

In this summary, you will learn

  • What core competencies “creative intelligence” requires,
  • How creativity-driven companies innovate and
  • How technology empowers entrepreneurs to bring their creations to market.

About the Author

Bruce Nussbaum founded the online Innovation & Design channel and IN: Inside Innovation magazine. He teaches inspiration at the Parsons School of Design.



Creativity as Social Activity
In 2008, BusinessWeek launched its Global Innovation Index to measure companies that embrace creativity and innovation and earn above-average returns. The index measures how much a company invests in research and development (R&D), how many patents...

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    Charles Klamut 4 years ago
    Great summary. Love the subversive possibilities of 'indie capitalism.' Have read a few dozen summaries since subscribing, this my favorite so far.
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    Benjamin Hu 4 years ago
    I like it thank you

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