Summary of Effective Apology

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Effective Apology book summary


8 Overall

9 Applicability

7 Innovation

8 Style


Mistakes and misconduct are no longer private matters. With video-sharing websites and the proliferation of cellphone cameras, technology can expose every blunder and make it fodder for public opinion. Now, more than ever, it’s crucial to admit when you’ve made a mistake, earnestly say you’re sorry and back up your regret with action. John Kador explains how. He outlines the five elements of an effective apology – “recognition, responsibility, remorse, restitution and repetition” – and describes how to use them. He reinforces his suggestions with real examples of people who’ve succeeded or failed in an attempt to apologize. getAbstract recommends this book to managers in every field and to anyone who wants to build strong relationships. And if it does not meet your needs, well, someone owes you an apology.

In this summary, you will learn

  • How apologizing can strengthen and repair relationships
  • Why the five aspects of an apology are important
  • How to craft a good apology

About the Author

John Kador is author of several books, including The Manager’s Book of Questions and the New York Times bestseller Net Ready: Strategies for Success in the E-conomy. He’s ghostwritten books for several Fortune 1000 executives, and is a speaker and consultant on leadership issues.



Being Human Means Saying, “I’m Sorry”
The art of apologizing is essential to maintaining relationships. Mistakes are unavoidable and no human being is perfect, so knowing how to apologize is a vital skill. An appropriate, timely apology can neutralize bitterness, heal hurt feelings, reduce...

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