Summary of How the World Sees You

Discover Your Highest Value Through the Science of Fascination

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How the World Sees You book summary
Once you know who you are, and how to present yourself and your special talents, you’ll be unstoppable.


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8 Innovation

7 Style


Shakespeare’s Hamlet offered this sage counsel: “Know thyself and to thine self be true.” If you don’t understand what makes you uniquely you – if you don’t know yourself – how can others perceive what you offer? For professionals and companies, being the distinctive exception means delivering increased, genuine value to your clients or customers. Branding expert Sally Hogshead shows you how to learn who you are and how the world sees you. She helps you identify your specific, powerful “Fascination Advantages” – your most effective personality traits – and explains how best to present yourself to others based on those advantages. While this level of self-inspection and self-promotion may seem a little over the top, the tools Hogshead offers are very useful, including a code that provides a free Fascination Advantage assessment. getAbstract recommends her self-appraisal strategies to readers who want to identify and leverage their personal strengths.

In this summary, you will learn

  • Why you want to fascinate others
  • How to use the seven “Fascination Advantages,”
  • How to use the “49 Archetypes”
  • How to make the most of your distinct advantages


Greatness Can Go Unnoticed
Joshua Bell, one of the world’s greatest violinists, earns $1,000 per minute in command performances at high-priced concerts. In an experiment, Bell played his violin during rush hour in a Washington, DC, subway station. A thousand distracted subway riders walked...
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About the Author

Sally Hogshead is CEO and founder of How to, a consultancy and website aligned with this New York Times and Wall Street Journal bestseller. For your sample test, go to:

Comment on this summary

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    Samantha Patrick 1 year ago
    Can't do any harm!
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    Maria Silva 1 year ago
    Great Book. Evaluate yourself. Take action with your plans to make a difference, do those things you believe to be important "YOU"A positive atittude makes undertaken into opportunities. Be humble.Be yourself. Rosalia Silva
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    Sandra Machado 1 year ago
    I truly beleive that it's very important to be yourself but to be the best that you can be. Don't be fake because it doesn't pay, let people see who you truly are.
    Always try to go above and beyond of what you can do. Exceed at everything it will pay off.
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    Teri Bernstein 1 year ago
    This book sounds very interesting. I always told my children to be" The best " You" you can be, this book seems to believe in that philosophy. I would like to take the " Fasination Advantage" assessment and see just how the world sees me and see if it is different than how I see myself.

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