Summary of How to Be Creative

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How to Be Creative summary

Rating

8 Overall

9 Applicability

7 Innovation

8 Style

Recommendation

Dismayed and disillusioned with his career, cartoonist Hugh MacLeod sat at a bar one evening and began doodling on the backs of business cards. The success that followed proves that the path to creative breakthroughs is rarely linear. To you – the writer, the painter or any sort of maker – MacLeod offers myriad tips, including “avoid the watercooler gang” and “find your own shtik,” on how to nurture your creativity while also making a living. getAbstract recommends his suggestions to any professional with a deep itch to create something meaningful.

In this summary, you will learn

  • How to nurture your creative instinct;
  • How to balance the work and the audience; and
  • What constitutes best practices in the categories of work, daily habits and avoidances.
 

About the Author

Hugh MacLeod is an American-born and UK-educated cartoonist, copywriter, and brand consultant. He began his career in television advertising and currently maintains a strong readership in the blogosphere.

 

Summary

To be “truly creative” follow these tips: “Ignore everybody” – Change makes others uncomfortable. Adopt tunnel vision and trust your gut. “The sovereignty you have over your work will inspire far more people than the actual content” – An idea doesn’t have to be extravagant...

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